Conceived a ‘Drag and drop’ app and website creation solution targeted at the hospitality, events and also retailers and more. The solution was designed so commonly used features could be dynamically added from a CMS and an app and website built in real time including the ability to skin and customise it to brand standards.
Apps began getting more prominence in 2010. However, the costs for developing bespoke native apps for smaller businesses remained prohibitively expensive. We user tested a prototype of the concept with small businesses to see their feedback.The feedback was overwhelmingly positive. App La Carte was launched as a result and rolled out for clients in the hospitality and retail sector. The solution soon acquired over 200 paying clients including large retail brands like Wendys.
The challenge was to make the solution easy enough for anyone to build their apps with drag and drop ease yet be powerful enough to use as a business solution. At the heart of the solution was an online Content management system (CMS) that controlled everything across all platforms. Features could be added to the app and website, content updated and branding updated all through a single CMS in the cloud.
Being a unique concept, communicating the value proposition was a challenge. We built a website that illustrated the value proposition with customer case studies that demonstrated the market fit. These studies illustrated how easy it was to build a powerful app without needing any coding.
I spoke to the target market as well as wider markets to understand their pain points and understand the target market before we decided we had a saleable market to add a feature or make a feature more specialised for use. This gave us a bigger target market and allowed us to target more verticals.
With time, well-backed competitors with similar models began popping around the globe. We had decided strategically it would be an apt time to get off bootstrapping and accelerate opportunities to scale by seeking funding. This would allow new features to be developed on the platform that would allow the platform to expand from only native app through to desktops and the addition of more powerful mCommerce and integrations with third-party API integrations with external platforms.
This led the company to be acquired by Spark and rebranded to Putti apps. Putti apps subsequently launched different products that began as an addition to the platform before being spun into it’s own product including Putti forms. A powerful DIY forms product with a range of different applications.
The solution was accelerated through investor funding and was acquired by Spark and rebranded to Putti apps. During this time, clone solutions that did something similar started to pop around the globe with varying reseller opportunities that created a flood of poor quality apps on the app store. Apple decided to crack down on build it yourself solutions and the apps found it increasingly difficult to get past scrutiny of Apple reviewers. The solution was then pivoted towards serving as an an intranet for the building industry.