Author: rohandesouza

UX methodologies – Which and when

User experience methodologies evolve as user researchers continually seek to find methodologies that create accurate models of human behaviour to create predictable references for building more engaging products. This proliferation of methodologies yields better, more refined and improved user research data. However, with a growing proliferation of methodologies, it can become rather unwieldy trying to find the context of usage for a particular methodology. To make this easier to work with and cherry-pick a methodology easily, I prefer to categorise UX methodologies so I have a much better idea of its context of use. The categorisation is based on the stage...

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Product & UX – The missing link

Product management is broadly a triad of disciplines – Business strategy, Technology, and UX. Of these, UX tends to be the most misunderstood and even ignored. This may be in large part because of it’s relative newness as a discipline compared to the others. Most Product Managers have had much less exposure to it as compared to the other disciplines. UX as a discipline is unique when compared to the other two disciplines which tend to be far more analytical. It requires embracing the uncertainty of user behaviour and working through all the permutations of triggers to get the desired...

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The UI/UX unicorn

User Experience research (UX) as a discipline has exploded over the years.  It has now (rightfully) begun to get credited as a vital discipline directly responsible for the success (and failure) of products. Unfortunately, it is also ranks as one of the most misunderstood of all disciplines. Product teams ignorant of the nature of the discipline, see UX as an add-on rather than an integral part of a Product lifecycle. One of the reasons UX has to struggle to be seen as an equal to other disciplines is the fact that it’s much harder to tangibly attach a ROI till...

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Cradle to the reiteration

As Product Managers, our jobs involve iterating an existing product or launching a new product from the ground up. Improving an existing digital product is usually a smaller challenge when compared to developing an entirely new product. Existing products have well-defined markets and known pain points which make it relatively easier and there usually is a pre-existing backlog to work through. New product development, by contrast, presents an entirely different challenge. There are too many unknowns with getting a good product-market fit correct when the product is released to market. Startups, in particular, are particularly vulnerable to failure as a...

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