Rohan deSouza

Product Manager / Product Designer / User researcher

I have diverse experience working in multiple disciplines related to a digital product lifecycle including product design, programming, digital marketing, product design, strategic planning and user experience research.

I have founded and grown startups from early stage through to maturity including conceptualising and designing their core product lines.  

My multi-faceted experience allows me to enjoy a passionate conversation about the advantages of skeuomorphism versus flat design with a UI designer, discuss the pros and cons of React Native versus Native with a mobile app developer, chat about the ROI advantages of Google adwords versus Facebook with a digital marketer, present strategic plans to a stakeholder or understand the intricacies of a user experience research report.

With Product Management, I’ve finally found a home that allows me to explore all facets of my skills both creative and analytical at once. My approach to Product design is a focus on outcomes over output. I enjoy leading and facilitating cross-functional teams to design products using lean UX principles. I’m presently deeply fascinated by what creates great products and raving fans. I enjoy digging deeper into human psychology and subconscious triggers and hook mechanisms to find a sweet spot that influences usage and adoption of products.

  • User experience 90%
  • Strategy 85%
  • Product design 85%
  • Agile 80%
  • UI Design 75%
  • Web / App development 65%