Wireframing / Wireflows
Front end development
Server side development
Mobile app development
I have experience with conceptualising, designing and managing products through their entire lifecycle. This has exposed me to multiple disciplines of a Product development spectrum.
I began my career as a UI designer before crossing over to develop apps, software and even a website CMS’. I became fascinated by usability as a discipline and learned as much as I could even taking up the role of a UX analyst. Some other disciplines that I have been exposed to include strategic analysis, marketing, SEO, BA, project management, usability analysis, customer experience and even sales. I have grown companies from their early stages through to maturity.
My diverse experience allows me to empathise with professionals across vastly different disciplines. I enjoy a passionate conversation about the pros and cons of skeuomorphism versus flat design with a UI designer, discuss the advantages of React Native versus Native with a mobile app developer, chat about the ROI advantages of Google adwords versus Facebook with a digital marketer, discuss strategic vision with stakeholders and company leaders or have passionate discussions on the influence of cognitive biases on product design outcomes with a UX researcher.
Product innovation, design and management give me a home that allows me to explore all facets of my skills both creative and analytical at once. I constantly experiment with the latest methodologies to learn what methodologies deliver better outcomes.
My forte lies in my ability to see a big strategic vision as well as deliver and measure incrementally using solid agile methodology with an approach of focusing on outcomes over output. My multi-faceted experience enables me to lead the design of products and features using design thinking methodologies with a cross-functional team.
I’m deeply fascinated by what creates great products and raving fans. I enjoy digging deeper into human psychology and subconscious triggers and hook mechanisms to find a sweet spot that influences the usage and adoption of products.