I have founded and grown startups from early stage through to maturity as well as conceptualised and designed their core product lines. I have hands-on experience across multiple disciplines within a Product development spectrum. I began my career as a UI designer before crossing over my skillset to develop a diverse range of apps, CRMs and website CMSs’. Through my work with startups, I became increasingly fascinated by usability as a discipline and immersed myself in the role of a UX analyst. Working in a startup environment also exposed me to other disciplines including strategic analysis, marketing, SEO, BA, project management, usability analysis, customer experience and even sales.
My diverse experience allows me to closely relate to professionals across vastly different disciplines. I can enjoy a passionate conversation about the advantages of skeuomorphism versus flat design with a UI designer, discuss the pros and cons of React Native versus Native with a mobile app developer, chat about the ROI advantages of Google adwords versus Facebook with a digital marketer, discuss strategic vision with stakeholders and company leaders or have passionate discussions on the influence of cognitive biases on product design outcomes with a UX researcher.
With Product Management, I’ve finally found a home that allows me to explore all facets of my skills both creative and analytical at once. I explore the latest methodologies that deliver outcomes and the best processes that improve output.
My forte lies in my ability to see a big strategic vision as well as deliver and measure incrementally using solid agile methodology with an approach of focusing on outcomes over output. My multi-faceted experience enables me to lead the design of products and features using design thinking methodologies with a cross-functional team.
I’m deeply fascinated by what creates great products and raving fans. I enjoy digging deeper into human psychology and subconscious triggers and hook mechanisms to find a sweet spot that influences the usage and adoption of products.