Strategy, Product design, Product management, UX, Information architecture
Illustrator, Photoshop, XMind
About 3 News
3News was Mediaworks flagship news brand. It was beginning to evolve from it’s TV only roots to be multi-channel in a highly competitive space where there were already well-entrenched incumbents. 3 News needed to explore a niche that would allow the brand to stay ahead of the competition and with minimal resources.
I had to plan a strategy based on what content was most easily available and what content was most desired by our target demographics. I worked with a team that consisted of the News editor, writers, designers, the sales team and developers to design a website that met all our target outcomes.
The resulting was a large improvement in the session duration of 37%, improvement in the advertising revenue by 9% and improvement in the visitors of 7% in an already competitive new space.